Value-Based Business-ICT Aligment: A Case Study of the Mobile Industry

The problem of business-ICT alignment lays in the difficulty of matching needs and requirements of customers over certain ICT services with the offered ICT services of suppliers. Our aim is to provide clearly determined factors and guidelines that characterize the optimal alignment in the ICT domain. To do so, we combine the e3-value methodology with the so-called service ontology. The resulted technique helps to understand the distribution and exchange of value objects between actors and the complexity of services. To reason over a successful alignment between service needs and offerings and to generate optimal service bundles it is necessary to combine these two mentioned techniques. The question is whether this combination is also sufficient for our purposes in the ICT domain.